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Consumers Drive the Business Adoption of Visual Communications
Tuesday, 16 February 2010 14:38


It’s fascinating how the consumer space often drives demand for business applications. This is certainly becoming the case in visual communications. Skype and other instant messaging products are becoming rich in functionality, although some might suffer in terms of reliability and quality.

Apparently a third of Skype-to-Skype calls now include video. It’s likely, with more ubiquity in high speed broadband connections, that ratio will increase, to a point where visual communication in the home just becomes a fact of life. When that happens the plain old, vanilla, low-quality, voice only phone will become a bit of a disappointment.

The more we use services at home to talk to Aunty Madge in New Zealand (she’s doing well by the way) the more people will expect these services in the workplace. We’ll expect the same rich functionality and ease of use, but we’ll demand more reliability and far greater picture quality.

IP Visuals recognizes the business community is on the cusp of embracing any to any video calling, driven largely by the acceptance in the consumer space.  What was once a “nice to have” is about to become the accepted way of working.  

More IP Visuals blog entries here.